
Who Are We?
About Brooks Region Tourism
Brooks Region Tourism is the official Destination Marketing Organization (DMO) for the Brooks Newell Region, representing the area’s tourism industry and communities by promoting and developing meaningful visitor experiences. Since 2008, we have worked to grow tourism in ways that support economic development, enhance quality of place, and showcase what makes our region unique.
We serve the communities of the City of Brooks, the Town of Bassano, the Villages of Duchess and Rosemary, and the County of Newell. Through collaboration with tourism operators, businesses, community partners, and stakeholders, we work to strengthen the region’s tourism industry while connecting visitors to authentic local experiences.
Guided by our mission and Vision 2030, Brooks Region Tourism focuses on strategic promotion, partnership development, and advocacy that supports long-term growth. Our work is rooted in collaboration, community pride, and a results-driven approach that benefits both visitors and residents alike.
Our mission
To serve as the official lead destination organization for the Brooks Newell Region by promoting and developing primary visitor experiences that drive economic growth and enhance quality of place.
Our Vision
By 2030, Brooks Region Tourism will be the influential tourism brand leader for the Brooks Newell Region through productive promotional partnerships and strong advocacy engagement.
Our VALUES
We are collaborative, strategic, passionate, proactive, community-based, and results-driven in everything we do.
Our PROMISE
To Visitors: Connecting you to meaningful Brooks Newell Region experiences.
To Partners: Championing tourism-related economic opportunities for local businesses and communities.
Contact Us
For more information or partnership opportunities:
Jaime McIntosh
Executive Director & Marketing Specialist
📧 jmcintosh@brooks.ca
📱 403.793.0623


